INVESTING IN HOLLYWOOD AVOID DIRECTORS WHO DON’T CARE ABOUT THE AUDIENCE    The director of the film is the key person who will determine whether the final product is marketable. If a moviemaker shows no concern about making a movie with audience appeal, you can expect a film whose exhibition will be limited to the family and friends of the filmmaker. This is not to say that the only films you should invest in are low-brow fare like Dumb and Dumber. A well-made "art" film like Elizabeth can win awards and make a handsome return on investment. Filmmakers should give some thought beforehand to the nature of the film’s intended audience. I once watched a wonderful "Lassie" type film spiced with four-letter words uttered by one character. I explained to the moviemaker that his film would never sell in the family market because of the vulgar language, and it was too soft a story to appeal to teens and adults. The film was never distributed. back